Ballantine’s, the world’s No 2 Scotch whisky, has today announced the launch of Ballantine’s Brasil; a brand new spirit drink made with Scotch whisky selectively cask steeped with Brazilian lime peel.
The new spirit drink is the latest addition to the Ballantine’s portfolio, and represents an innovative fusion of the traditions of Scotland with the passion of Brazil. Featuring a delicate combination of stimulating citrus complemented perfectly with a smooth touch of vanilla, the taste is both smooth and consistent, with the sweet and creamy flavours of Scotch perfectly balancing the refreshing lime.
Ballantine’s has developed a delicious signature serve for Ballantine’s Brasil, the ‘Highland Samba’, which mixes Ballantine’s Brasil and lemonade, served over ice and topped with two freshly cut slices of lime. Four more enticing serves have also been created; the ‘Glen Rio’, which fuses Ballantine’s Brasil with a generous helping of apple juice, the ‘Flower O’Brasil’, which mixes the spirit drink with freshly squeezed lime and elderflower, the ‘Caledinho’, which combines Ballantine’s Brasil with freshly squeezed lime mixed with crushed sugar, and the ‘Glen Coco’, which builds on the Caledinho by adding a touch of coconut.
Peter Moore, Global Brand Director for Ballantine’s, said: “There is a huge opportunity for spirit drinks that are made with whisky, as it’s an exceptionally dynamic new category that is already demonstrating a strong rate of growth. Ballantine’s Brasil is a venture into new territory for us, but we’re excited to have a product that can take advantage of this opportunity and one that can truly inspire those who have not yet found their perfect way to enjoy a Scotch whisky drink. We hope that Ballantine’s Brasil will excite a new generation of consumers with the combination of Scottish authenticity and Brazilian passion!”
Ballantine’s Brasil will be rolling out in key markets around the world throughout 2014, including Brazil and France, with an RRP of approximately €14.00 (currency dependent). More information can be found at www.mixitwithbrasil.com, where customers can also view a series of tutorials on how they can ‘Mix it with Brasil’ to create their own favourite Ballantine’s Brasil cocktails.
The TasteMaker Review
· Nose – A complex, balanced blend of Scotch whisky, lime and vanilla.
· Taste – Balanced and refreshing with the lime and smooth vanilla complimenting each other on a base of sweet Scotch.
· Finish – Refreshing lime tang with a soft dry finish.
Verdict: a refreshing and almost light whisky, perfect to start the evening with and a great addition for delicious, subtly lime flavoured cocktails. A must for whisky lovers.